Challenge
Every limited-edition drop sold out in under a minute — but real customers kept reporting empty carts and “sold out” banners seconds later. Support fielded daily complaints about phantom stock
How an outdoor gear retailer stopped bots from holding limited-drop inventory hostage — and sold out to real customers instead
. Key metrics
−87%
automated cart-holding sessions on drop day
+24%
checkout conversion during the following drop
4 hrs
from DNS change to full protection live
Our next product drop actually sold out to real customers — not bots holding carts hostage for twenty minutes.
.The story
Challenge
Every limited-edition drop sold out in under a minute — but real customers kept reporting empty carts and “sold out” banners seconds later. Support fielded daily complaints about phantom stock
Solution
Nordlyft connected ADPAL via the Cloud deployment ahead of their next drop — DNS pointed at the managed proxy, live in about four hours, no code changes to their Shopify store
Result
The next drop took 40 minutes to sell out instead of under a minute — this time to real accounts with real emails, not bots holding carts open
. Related
Get a demo mapped to your traffic, or check your site in under a minute