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The people behind ADPAL
Security people, not a faceless vendor. A small, senior team of researchers, engineers and support staff keeping SMB websites free of bad bots
.MEET THE TEAM
Make the web a safer place for SMBs
Leadership
Vadim Manov
Co-founder & CEO
A seasoned tech executive with deep expertise in strategic operations and digital threat mitigation, Vadim leads ADPAL in delivering enterprise-grade web protection for growing businesses. He is passionate about turning cybersecurity into a growth driver, combining operational order with purpose-driven innovation to safeguard SMB web ecosystems.
Maxim Yudin
Chief Operations Officer
Holding degrees in Computer Science, Physics, and Business, Maxim leads ADPAL’s global operations, client execution, and strategic partnerships. With a proven track record of managing technology operations for over 7,000 B2B partners, he combines technical acumen with operational rigor to make advanced web security and automated threat defense accessible, scalable, and effortless for SMBs.
Threat Research & Detection
Yaroslav Cohut
Chief Technical Product Developer
A Certified Ethical Hacker (CEH) and AWS Solutions Architect who studied cybersecurity in the U.S. under a State Department scholarship, Yaroslav drives ADPAL’s technical development and infrastructure. He specializes in designing resilient web defense architecture, overseeing complex technical integrations, and delivering enterprise-grade threat mitigation tailored to SMB web environments.
Marketing
Katherine Erlich
Head of Brand Marketing
A strategic marketing leader with deep expertise in technology and cybersecurity brand positioning, Katherine oversees ADPAL’s brand vision and market strategy. She specializes in demystifying complex web security concepts, turning advanced threat mitigation into accessible, high-impact brand narratives that drive awareness and trust among growing businesses.
Sales and Consultations
Davit Melkonyan
Sales Development Representative
Bringing over 4 years of B2B business development experience across high-risk digital sectors - including iGaming, Fintech, SaaS, and IT services - Davit specializes in connecting growing companies with advanced web security solutions. Having executed go-to-market strategies for 20+ startups and scale-ups, he deeply understands the specific threat vectors facing high-traffic platforms, from account takeovers to automated fraud. At ADPAL, Davit helps SMBs identify digital perimeters risks and deploy robust bot protection to safeguard their operational growth.
Vladimir Houba
Sales Development Representative
With over 15 years of experience advising online retailers in the CEE region, Vladimir specializes in the intersection of e-commerce growth and cybersecurity. He leverages his deep background in digital analytics and traffic quality to help businesses identify hidden automated threats, ad fraud, and malicious bot activity. At ADPAL, he guides SMBs in securing their digital perimeters, ensuring they protect their acquisition investments and maximize the revenue of their genuine human traffic.
.How we work
We answer, we own it,
and we don’t hide behind a bot
When a customer’s site is under attack, a real person picks it up, does not matter day or night. We’d rather over-explain
than leave an owner guessing, and we treat every false positive as our problem to fix, not yours to tolerate.
Privacy isn’t a checkbox for us. Cookieless detection and EU data residency are architecture decisions, not marketing
lines. We built it that way so procurement and legal teams have less to worry about.
We’re growing the team
Researchers, engineers and support people who care
about small businesses. Remote-friendly across the EU.